In addition to copywriting, ad, video script, and email blasts for this client, I also served as Team Lead for a complete overall of their website copy. This client, who manufacturers test & measurement equipment, caters to innovators across automotive, telecom, aerospace & defense, and Internet of Things (IoT). Challenges of this project included doing independent research and topic selection for industry trends, writing to character limits, and coming up with unique banners, headers, and/or sub-headers for pages and page sections.