In addition to copywriting, ad, video script, and email blasts for this client, I also served as Team Lead for a complete overall of their website copy. This client, who manufacturers test & measurement equipment, caters to innovators across automotive, telecom, aerospace & defense, and Internet of Things (IoT). Challenges of this project included doing independent research and topic selection for industry trends, writing to character limits, and comin up with unique banners, head/subheads for pages and page sections.